Vector of a slide deck visual. Represents creating an investor-ready pitch deck.

What is a Pitch Deck? How to Create + Tools and Templates

A well-crafted pitch deck is an essential tool when pursuing business funding. It helps visually communicate why your business is valuable and should serve as the perfect backdrop to your elevator pitch.

This guide will cover how to create a great pitch deck, provide a library of real-world examples, and explore potential tools for you to test out. Are you ready to articulate your business idea in a way that resonates with your audience? Let’s help you create a powerful and persuasive pitch deck.

What is a pitch deck?

A pitch deck, also known as a slide deck or start-up deck, is a presentation that provides a brief but informative overview of your business. It should cover the key points of your business plan, the products and services you provide, high-level financial projections, and funding needs. Your pitch deck should work well on its own as a visual document, but it will primarily be used as a tool to tell the story of your business.

How to create a compelling pitch deck

Not sure where to start with your pitch deck? Check out our curated selection of pitch deck tools, presentation templates, and resources to kickstart the process.

Pitch deck tools and templates

Simplify the pitch deck creation process with a free template, a library of pitch examples, and a useful pitch creation tool.

Pitch deck FAQ

A pitch deck should ideally be between 10 to 20 slides. It needs to be concise, yet comprehensive enough to cover key aspects of your business or idea without overwhelming or boring the audience.

A pitch deck presentation is a brief, visual document used to provide your audience with a quick overview of your business plan. It's often used during face-to-face or online meetings with potential investors, customers, partners, or co-founders.

A pitch deck typically includes information about the problem your product/service solves, your solution, business model, target market, competitive landscape, marketing strategy, financial projections, team, and funding needs.

A pitch deck is a quick, visual presentation of your business, typically used for presenting to investors, while a business plan is a detailed written document outlining your business's future objectives and strategies for achieving them.

A strong pitch deck clearly communicates your value proposition, demonstrates a deep understanding of the market and competition, presents a sustainable business model, showcases a capable team, and provides persuasive, data-backed financial projections. It should be visually appealing, concise, and tailored to the audience's needs and interests.